Piedmont Between Italy and France

Piedmont Between Italy and France was a photographic and video production project aimed at showcasing the outdoor tourism opportunities in the provinces of Turin and Cuneo. The initiative captured the natural beauty and adventure potential of the Langhe region and the Western Alps, creating engaging content for international promotional campaigns.

Country: Italy (Langhe and Western Alps).

Client: Visit Piemonte.

Project Scope:

  • Photo and video shooting to highlight the region’s outdoor tourism offerings.

  • Creation of high-quality visual content for international promotional use.

  • Production of dynamic short videos for digital and social media engagement.

Outputs:

  • A series of 20 video reels, designed for international campaigns under the Interreg V-A Italy-France program.

  • Extensive photographic material for promotional and marketing initiatives.

Impact:
This project enhanced the visibility of Piedmont as a premier outdoor destination, strengthening its cross-border appeal with France. Through immersive storytelling and high-quality visuals, the campaign successfully positioned the region as a key player in European adventure tourism.

Avanti
Avanti

Regione Lombardia 360