Africa Rally

My first journey. I wasn’t aware of it, but I was already creating a great story tied to a great brand.

Countries traveled through: Senegal, Mali, Burkina Faso, Benin, Nigeria, Cameroon.

Output:

• A book narrating the adventure and experiences along the route.

• Reportages published in dozens of newspapers and online magazines worldwide, including National Geographic.

Client:

Myself and my best friends.

Concept:

Africa Rally was not just a journey; it was a true storytelling experience. Without realizing it, the trip took the shape of a branded content project, where we were the brand: a group of friends driven by a passion for exploration and the desire to tell the world’s stories with an authentic perspective. The strength of the narrative led to its publication and distribution in prestigious editorial contexts, proving that great stories are born from firsthand experience and the desire to share them with the world.

An adventure that became the starting point for a career dedicated to producing high-quality content, where travel and storytelling merge to create a lasting impact.