Iveco Daily4Africa, Vol.1

Overview:
The Iveco Daily4Africa project was a launch roadshow designed to introduce the Iveco Daily 4x4 to EMEA markets through an adventurous journey across Southern Africa. This initiative combined vehicle performance testing, media content production, and brand storytelling in collaboration with key industry partners.

Countries: South Africa, Eswatini (Swaziland), Mozambique, Zimbabwe, Botswana, Namibia, and Lesotho.

Client: Iveco, Petronas.

In collaboration with: K-Way.

Project Scope:

• Organization and execution of the Iveco Daily 4x4 launch roadshow.

• Creation of high-quality media content showcasing the vehicle’s capabilities in extreme terrains.

• Brand storytelling through adventure-driven narratives, highlighting Iveco’s innovation and reliability.

Impact:
The Daily4Africa project was more than a product launch—it was an expedition that demonstrated the versatility and endurance of the Iveco Daily 4x4 in some of the most challenging environments. The journey provided authentic brand engagement, producing compelling content that resonated across multiple media platforms and strengthened Iveco and Petronas’ presence in the EMEA markets.